Implementation Intentions

If-then plans that bypass willpower

I'll go to the gym tomorrow. I'll eat healthier. I'll start soon. Goals feel motivating. But they fail. Because goals don't include instructions.

If situation, then I will specific action. Pre-decide your behavior.
Implementation Intentions

Pre-made decisions that eliminate the moment of hesitation.

Implementation intentions create specific if-then plans. Research shows people using them are 2-3x more likely to follow through. They remove the need to decide in the moment. You've already decided. When the situation arises, your brain executes the pre-planned response.

The Mental Model

  1. Identify the Situation
    What specific cue or trigger will prompt action?
  2. Define the Action
    What exact behavior will you do? Be specific.
  3. Create the If-Then Statement
    Write it down: If situation, then I will action.
  4. Visualize It
    Mentally rehearse the situation and action.

A Worked Example

Alex wants to write more. He creates: If I sit at my desk in the morning, then I will immediately open my writing doc and write for 10 minutes. No debate. The decision is pre-made. Within 3 weeks, he has written more than the previous 6 months.

When to Apply

  • You have goals but struggle with follow-through
  • You rely too much on willpower
  • You want to automate good behaviors

When Not to Apply

  • The situation is too unpredictable
  • You're over-planning instead of doing
  • You need flexibility over rules

Try This Once

Write 3 implementation intentions for one goal. If situation, then I will action. Try for a week.

Watch: Implementation Intentions

Next Idea

Teach with Insight

One powerful idea every week

No noise. No spam. Just clarity.