The Reciprocity Principle

People feel compelled to return favors

A stranger holds the door. You feel obligated to thank them. A colleague helps. You want to return the favor. This is a psychological force.

When you give first, people feel a natural obligation to give back.
The Reciprocity Principle

The invisible debt created by kindness and its powerful pull.

Reciprocity is one of the strongest forces in behavior. When someone does something for us, we feel uncomfortable until we return the favor. Giving creates an almost involuntary urge to give back. But misuse it and it backfires. Authentic generosity works.

The Mental Model

  1. Give Without Expectation
    Offer genuine help first, not as transaction.
  2. Make It Personal
    Tailor what you give to what they need.
  3. Don't Keep Score
    Reciprocity works best when not calculated.
  4. Allow Them to Return
    When someone wants to reciprocate, let them.

A Worked Example

Marcus wants a mentor relationship. He shares valuable articles, makes introductions, offers feedback. Three weeks later, the mentor reaches out for coffee. Marcus gave first. Reciprocity did the rest.

When to Apply

  • Building new relationships
  • Creating goodwill before asking
  • Strengthening partnerships

When Not to Apply

  • You're giving to manipulate
  • You're keeping score
  • It creates unhealthy power dynamics

Try This Once

This week, help three people without asking for anything in return.

Watch: The Reciprocity Principle

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